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Friday, January 25, 2008

illusion and designs

Nothing beats the artist way of creating an illusion like this. A woman's face resting in the clean sand submerged in clear water. Definitely it does not have any relevance with the product it is advertising. A face and the still water. But it attracted me. I like illusions, it is amazing. 

 bottled water

Another design is the foot prints in the sand creating the illusion that somebody is walking out there. The viewer continues in his mind what is missing in the image.


These are great images one would continue to admire. If we are going to use these in ads it would still have the same effect in the viewer - attract them. What makes illusions and designs attractive? The viewer continues to create in his mind what was lacking in the image.